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■_Jonathan J. Prinz spent more than twenty years assisting global blue chip clients address identity and marketing issue as a principal and President of The Schechter Group.  While there, he built one of the most respected brand identity practices in the profession. He and his partners sold the firm to Omnicom in 1989 and in 1996 he left to establish this consultancy.    Over the years, Prinz spearheaded successful brand identity programs in a wide range of consumer product categories.  He led his company's team in creating the packaging and identity for Diet Coke, among the most successful global new brands of all time.  In addition to working with new products he helped revitalize some of the world�s best known packaged goods brands. He assisted American Express rationalize its corporate identity strategy at a time when its valuable brand was losing focus.  He helped bring new life and relevance the Bayer brand family.  His clients included beverage, food, healthcare, cosmetic, household product, financial services and technology companies.   Prinz, began his professional life as a rabbi serving one of the largest synagogues in the country before moving on to a decade long career as a marketing and communications executive on Wall Street.   Since founding the present consultancy, he has been working primarily with emerging companies and non-profits creating powerful identities that communicate to their target audiences and constituencies.  This work has includes positioning, naming, identity design and websites.

Clients Served American Express. Anheuser Busch. Aramark. Bayer Corporation. Black & Decker. Bristol Myers Products. Celestial Seasonings. Celsion. Church & Dwight. The Coca-Cola Company. Colgate-Palmolive. Coors Brewing. Eastman Kodak. Frito-Lay. FitLinxx. H.J. Heinz. Hormel Foods. Infoseek Corporation. KFC. Kraft General Foods. Le Village St Jean, Lotus.3M. Manhattan Media. M&M Mars. Minwax. Nestl� Foods. Novartis. Noxilizer Inc. Osram Sylvania. Payzy Corporation. Pennzoil Products. Pepsi-Cola Company. Perrier.  Pfizer. Procter & Gamble. Ralston Purina R.J. Reynolds Tobacco Rubbermaid Sears Roebuck Shearson Lehman Brothers Star Kist  Stroh Brewery Sunbeam Company. Taco Bell. Tropicana Products. University of North Carolina, Warner-Lambert.