brand identity creation

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■_IDENTITY

■_An effective visual identity should reflect and enhance the brand, giving it character and personality. The brand's logomark sets the tone for all of it's support graphics.

Every visual expression of the brand should share a cohesive and supportive look. Seen together, they should communicate the brand's nature and purpose to its multiple audiences. Beyond the logomark, key elements of the identity may include:

■_Stationery

■_Business Cards

■_Forms

■_Signage

■_Brochures

■_Advertising Format

■_Website

Whether building a new identity or updating an existing one, the first step in the process is creating the logomark. Clients are shown as 8-12 alternative designs. Once a selection has been made and refinements completed, the new look can be applied to the various elements. This may involve specific designs, i.e., for letterhead, cards and where other agencies will be involved schematics that they can use as guidelines.

A basic identity can usually be established and implemented in a matter of weeks.


■ HOME ■ EXPERIENCE ■ NAMING ■ IDENTITY ■ APPROACH ■ CONTACT
■_IDENTITY	■_An effective visual identity should reflect and enhance the brand, giving it character and personality. The brand's logomark sets the tone for all of it's support graphics. Every visual expression of the brand should share a cohesive and supportive look. Seen together, they should communicate the brand's nature and purpose to its multiple audiences. Beyond the logomark, key elements of the identity may include:
	■_Stationery ■_Business Cards ■_Forms	■_Signage ■_Brochures ■_Advertising Format ■_Website
	Whether building a new identity or updating an existing one, the first step in the process is creating the logomark. Clients are shown as 8-12 alternative designs. Once a selection has been made and refinements completed, the new look can be applied to the various elements. This may involve specific designs, i.e., for letterhead, cards and where other agencies will be involved schematics that they can use as guidelines. A basic identity can usually be established and implemented in a matter of weeks.